The Cooling Business Magazine

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Cooling business is a monthly publication for manufacturers, dealers, distributors, contractors, service engineers and technicians, suppliers of air conditioning & refrigeration equipment. This print magazine has a nationwide circulation.

Air-conditioning accounts for 10% of global electricity consumption and could triple by 2050. Energy-efficient and climate-friendly cooling solutions can save money and reduce GHG emissions for facilities, communities and the environment.

Energy Efficiency

Cooling businesses are one of the main sources of electricity consumption in developing countries, and without sustainable solutions, electricity demand for air conditioning will increase up to fivefold by 2050. BASE is working with global manufacturers, local independent contractors and ESCOs to implement the Cooling as a Service (CaaS) business model – an innovative approach that lowers the upfront costs of high-end, energy efficient equipment by allowing clients to pay for the cooling they receive.

Starting a cooling business from scratch requires courage, a lot of work and capital to finance the licensing and registration of the company and the purchase of tools and equipment. However, with the right systems and a solid foundation, you can start generating a profit in no time! For Wellington Santana and his family, that’s exactly what happened.

Sustainability

Cooling is one of the world’s largest producers of greenhouse gases through energy use and high global warming potential refrigerants. It is also a critical blind spot in sustainability debates.

A shift to more sustainable cooling will not only cut emissions, but will help achieve the Sustainable Development Goals. For example, access to affordable, energy efficient refrigeration is vital to the food and agriculture sector to support a healthy diet and rural incomes, as well as the health sector for safe storage of vaccines.

In addition to cooling technology solutions, a range of services can support a more sustainable future including pre-preparation (educational and skills development) and project delivery services to enable market transformation. Regulatory policies to introduce and enforce codes and standards are also important for enabling more sustainable cooling. Likewise, societal awareness campaigns like Energy Conservation Day can support behaviour change. Finally, funding solutions can accelerate investment into more energy efficient cooling technologies.

Customer Satisfaction

Customer satisfaction is a key indicator of how well your products or services resonate with buyers. A satisfied customer is more likely to return to your business, recommend it to friends and family, and spend more than they initially did. High customer satisfaction is important because it can help your business increase revenue. Conversely, low customer satisfaction can reveal critical pain points that need to be addressed. One HVAC company, for example, sends cookies to customers after an appointment as a way of showing their appreciation. The gesture is a simple way to boost customer satisfaction and build loyalty. It also provides a unique way to differentiate your brand from competitors.

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