Apps in Today's Beauty

The Role of Apps in Today’s Beauty Standards

4 minutes, 57 seconds Read

Technology has changed society, especially aesthetic standards, in the last decade. Apps on smartphones and tablets have transformed how we see, seek, and display beauty in the contemporary world. A leading factor in this shift has been the use of body editing apps, which offer tools for users to alter their appearance in pictures and videos. 

We aim to unpack the intricate dynamics of how these apps influence beauty standards, delving into both the positive and negative implications.

The Digital Revolution in Beauty Standards

The first element to consider is how apps have revolutionized our beauty standards. Historically, beauty ideals were dictated by factors such as culture, geography, and the media. In recent years, however, smartphones and related apps have rapidly emerged as a potent force, directly influencing perceptions of beauty.

Apps such as Snapchat, Instagram, and TikTok have their own built-in editing tools, while standalone apps like Facetune and Perfect365 allow users to manipulate their photos to meet societal beauty norms. These platforms have created a new realm of beauty standards that didn’t exist a decade ago.

The Impact of Body Editing Apps on Self-Perception and Beauty Ideals

Another important discussion revolves around the direct impact of body editing apps on self-perception and beauty ideals. These applications’ powerful technology lets users discreetly adjust or significantly change their look, producing an ideal but sometimes impossible beauty.

It’s important to understand how these applications may distort self-image, cause body dissatisfaction, and drive people to adhere to unrealistic beauty standards. The programs’ ability to remove defects with a swipe creates a world where perfection is possible, making people rethink their natural looks.

Positive Implications: Freedom, Creativity, and Self-Expression

There is an undeniably exciting facet to the world of photo editing apps, lying in the potential for freedom, creativity, and self-expression they provide. Just as fashion has been an outlet for self-expression for centuries, these apps provide a new, modern avenue for individuals to exhibit their unique personalities and tastes.

Harnessing Creativity

To begin with, these apps offer users an exciting palette for creativity. They provide an array of tools and features that can transform photos into an art form. Users can change the color schemes, add artistic filters, play with light and shadows, and even alter the physical form. This scope for creativity often extends beyond mere vanity, enabling users to create unique, stunning visuals that cater to their aesthetic sense.

Empowering Self-Expression

Body-editing apps also function as platforms for self-expression. They let users express themselves authentically. These tools may help identity-explorers and transitioners express themselves. Self-expression may empower and validate consumers.

Promoting Freedom of Identity

Moreover, the digital world and its accompanying apps present a form of escapism and freedom from physical limitations. Users are not confined by their natural appearances; they can experiment with different looks and styles until they find what suits their preference. This freedom can be liberating and fun, providing an opportunity for people to reinvent their identities in a virtual space.

Beauty as a Form of Art

Lastly, these apps can also promote the idea of beauty as a form of art. As with any art form, the concepts of imperfection and asymmetry are often embraced. Some users use these applications to showcase their unique qualities or challenge conventional beauty standards, promoting a more inclusive definition of beauty.

While the positives of these apps are plentiful, it is important to remember that they should be used responsibly and in moderation.

Negative Implications: The Dark Side of Digitally Enhanced Beauty

Despite the exciting potential of body editing apps, it’s important to recognize their darker implications. These platforms can contribute to unhealthy beauty standards, breed body dissatisfaction, and even provoke mental health issues. When images are manipulated to depict idealized beauty, it sets unrealistic expectations and can create a distorted sense of reality.

Promoting Unrealistic Beauty Standards

The ability to manipulate and enhance photos has played a significant role in promoting unrealistic beauty standards. Users may thin, curve, whiten, and alter their eye color with a few clicks. These changes, however seemingly innocuous, promote unrealistic ideals of perfection.

Breeding Body Dissatisfaction and Self-Comparison

Body editing apps can also breed body dissatisfaction and unhealthy self-comparison. As more individuals use these applications to showcase the “perfect” version of themselves online, others may feel inadequate. This can result in lower self-esteem and heightened body dissatisfaction, which can be harmful, particularly among younger, more impressionable users.

Provoking Mental Health Issues

These unreasonable expectations may harm mental health. Overuse of these applications has been connected to anxiety, sadness, and body dysmorphia. Users may become overly critical of their appearances, fixating on perceived flaws that are often a result of comparing themselves to digitally enhanced images.

Creating a Distorted Perception of Reality

In the age of body editing apps, distinguishing between reality and digital illusion becomes increasingly difficult. Users may struggle to accept their genuine, unvarnished looks owing to their encounters with artificially manipulated photos. This distortion can hinder the development of a positive self-image and the ability to appreciate natural beauty.

While body editing apps offer an exciting platform for creativity and self-expression, the potential for negative effects cannot be ignored. It’s important to approach these apps with a balanced perspective, recognizing their potential to distort reality and contribute to unhealthy beauty standards.


As we move further into the digital era, the role of apps in shaping beauty standards will only become more significant. Understanding their pros and cons and encouraging appropriate use may reduce damage. In the era of apps, maintaining a healthy relationship with beauty requires balancing the digital and natural worlds.

Author Bio

I am Lucy Jack, and I have been working as Content Writer at Rananjay Exports for past 2 years. My expertise lies in researching and writing both technical and fashion content. I have written multiple articles on Gemstone Jewelry like Opal Ring and other stones over the past years and would love to explore more on the same in future.

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